PepsiCo is releasing a line of social vending machines (what?) that will allow customers to connect with friends and gift them drinks with the push of a touchscreen button (WHAT?).
According to a PepsiCo press release:
Using digital technology, PepsiCo’s Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient’s name, mobile number and a personalized text message…The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system.
Look, I know I’m turning 47 years old this November, but seriously, what is this? I’ve watched the video explaining how it works about eight times now, and I’m still lost. But let me give it a shot:
